Early detection is key! – our contribution to breast cancer awareness

From October 2011, the new global campaign “Turn your city pink! Raise awareness for breast cancer” will run for one year. Pink is the international color of breast cancer awareness and the goal of this campaign is to encourage participants to be creative and turn their city pink by taking action.

“Turn your city pink”-action

Participants can join pink charity runs, walk the city wearing pink, paint something pink, or distribute informative flyers about methods of early detection. Pink participants will be able to upload pictures or videos of their creative activity to the campaign Website and share them with friends to spread even more awareness.

Siemens will reward each entry with a donation of five US-dollars to a selected charity and the most popular entry wins a pink City iPad* each month (valid only from October 2011 to July 2012). The participants can select from the following organizations to be the recipient of the donation: Susan G. Komen for the Cure, the Breast Health Global Initiative, the International Breast Cancer Research Foundation, and the American Cancer Society.

Why? To save lives!

Early detection can save lives. In the early stages, the tumor is still small and the risk of metastases is significantly lower. Women who are informed about the risks, the medical care that is available to them, and receive regular screenings can help increase the chance of detecting potentially harmful tumors early.